Education is the backbone of most conservation efforts. Until the public understands and appreciates how an entire habitat or a specific species is being negatively affected, then nothing will change in how they are perceived.
Influencing the public to care about a particular habitat or species can happen anywhere on a giant scale. From going to the habitat and educating locals on what actions they can take to protect it, to global efforts to give a habitat or species a 'conservation spotlight.' Both ends of this spectrum are often crucial to success.
An important factor to consider in conservation is that education is not unidirectional in these situations. Often, the public that is in proximity to the region of interest possess a share of information that can aid in planning out conservation efforts. Keeping such dialogues open can make a huge difference in the implementation of conservation actions.
As you can see by the background here, some of our animals have been subjects for National Georgraphic's Photo Ark, captured by Joel Sartore. This project has had tremendous reach across social media platforms and has helped raise public awareness for many endangered species.